Coca-Cola Amatil admits cutting back on sugar as attitudes change on health and investment

Lower kilojoule options: Coca-Cola Amatil Chief Executive Alison Watkins. Photo: Anna Kucera

A big soft drink maker, Coca-Cola Amatil, says it's cut back its sugar use.

That comes on top of a report from Platinum Capital this week which said investment at attitudes towards sugar were changing in a similar way to attitudes towards tobacco in the 1960s.

It comes as the world's biggest soft drink makers have experienced a drop in cola sales in the US – the original super-size me nation – for the ninth straight year last year alone as consumers seek healthier alternatives to combat obesity and diseases such as diabetes.

Coca-Cola Amatil (CCA) chief executive Alison Watkins told Fairfax Media the company had introduced more lower kilojoule options as well as smaller portion sizes to help crush obesity.

"Today, around one quarter of our portfolio is low or no kilojoule and we offer a low kilojoule option for all our top selling brands," Ms Watkins said.