Bigger Means More

Bigger wine glasses means more spending

Being served wine in a bigger glass could unwittingly leave you with a dent in your pocket  

 Larger wine glasses have been linked to drinking more Getty Images

by Kashmira Gander

 

Drinkers served wine in a large glass will consume more alcohol and spend more money, a new study has suggested. 

To uncover whether serving wine in larges glasses affected how people drank, researchers from the Behaviour and Health Research Unit at the University of Cambridge carried out a study in a local pub.

As part of the research, bar staff swapped smaller glasses for larger containers to serve standard 175ml portions of wine. 

During the experiment, wine was service in one of three glass volumes: 300 ml, 250 ml a larger 370ml, for two weeks at a time over a period of 16 weeks. 

At the end of the test, the pub reported a 9 per cent spike in sales when larger wine glasses were used.