An avatar created using Nintendo's social app Miitomo.
Nintendo's foray into smartphones is off to a good start.
Miitomo, a free messaging-based application, reached No. 1 among social-networking apps in Japan on Apple's iOS devices on the day of its release, market researcher App Annie said on Friday.
Line, the country's most popular instant messenger, fell to second place.
Nintendo is seeking to bring back players who migrated away from games on company's dedicated hardware, such as the Wii and handheld DS devices.
The Kyoto-based company has promised to bring hits like Super Mario Bros. and Donkey Kong to smartphones, helping to boost its share price 33 per cent last year.
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