Silk launches its new "Do Plants" initiative, which celebrates the good things that can happen when people make plants part of their everyday lifestyle.
Tennis champion Venus Williams and music producer and personality DJ Khaled, both advocates for plant-based eating, are partnering with Silk and will be featured in the new campaign.
"I believe in the power of plant-based eating, and as an athlete and businesswoman I always need to feel my best," Williams said. "That's why I'm working with Silk on something I feel passionate about –- the amazing things that come when people 'do plants.'"
The "Do Plants" campaign will include new television commercials, starring Williams and Khaled, which are now airing. Silk will continue to celebrate plants all year with the "Path to Plants" digital series, which stars Williams and others who see plants as a vital part of their lives, and via social conversation using the hashtag #DoPlants.
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