#Peach

Social Network...

The new Peach social network app lets friends share anything from doodles to animated GIFs to micro-blogs. Photo: Peach

Peach! It's a new emoji-themed social network for iPhone that has probably already ridden its headline-driven hype wave to the ground. But that doesn't mean it isn't interesting.

For real, I'm not even going to entertain the idea that Peach has a chance of taking off. It's not particularly intuitive, it doesn't offer a killer new feature that is easily explained, and social networks aren't where the world is heading — messaging apps are. That's why it was never actually downloaded by that many of us.

If a serious amount of people — more than say, Ello — are using it in six months, I will eat a newspaper.

Yet, even without users, Peach is worth looking at seriously. Indeed, I hope some of the people at Facebook Messenger — an app that does have serious numbers — are watching closely.